The Kantar Media Trends and Predictions 2023 Report presents a diverse and fascinating view of the global media landscape. This year we focus on five key themes: Splintered visions: the future of viewing Soaring costs: managing consumer and media inflation Data: aiming for better outcomes Technology: supercharging media plans and consumer experiences The road to net zero.
Download the report: https://www.kantar.com/campaigns/media-trends-and-predictions-2023