The Kantar Media Trends and Predictions 2023 Report presents a diverse and fascinating view of the global media landscape. This year we focus on five key themes: Splintered visions: the future of viewing Soaring costs: managing consumer and media inflation Data: aiming for better outcomes Technology: supercharging media plans and consumer experiences The road to…
Optimization is a marketing term that has become extremely popular in recent years. But what does it mean? For what is it used? Why do you need to know about it? In this article, we’ll cover everything you need to know about optimization and why it’s so important for your business. We can all agree…
Here’s what you need to know about the difference between a pro digital marketer and an enthusiast. Often, people confuse the actual digital marketing concepts with the advertising aspect of digital marketing. Digital marketing is used to support the growth of a business with the promotion of products or services to a target audience. Like…
As a marketing professional, I observe the market, its movements, decisions, and which way to go and I see that there are many unanswered questions. So what should one do at this time when everything is unknown? My answer is simple: be prepared. I would like to suggest a reflection, not only as a participant…
My Life in Advertising and Scientific Advertising, byClaude Hopkins. DotCom Secrets, byRussell Brunson Don’t Make Me Think, bySteve Krug My Life in Advertising, written by Claude Hopkins.He spent most of his life measuring what works and what doesn’t in advertising.It’s almost unbelievable that Claude wrote the book in 1923. DotCom Secrets, written by Russell BrunsonDo…
